Roots & Fruits ROI Sales Tool | Build & Bloom Marketing

How it works

Pick one use case, capture the baseline, model the change and agree the value.

01 · PickChoose one use case

Agree exactly what process or outcome the buyer wants to value.

02 · RootBuild the baseline

Ask what happens today: volume, time, people, suppliers and cost.

03 · FruitModel the change

Enter the new time and cost, then sense-check adoption and accuracy.

04 · AgreeUse the number

Review ROI, value and payback together, then copy it into the sales follow-up.

Prototype · SaaS use case

AI localisation for marketing assets

This version explores one application of Roots & Fruits. The methodology can be applied across multiple use cases, with the inputs and maths adapted to the value being proved.

Try the prototype

The use case is fixed. Change the assumptions and values below to see how the ROI moves.

Complete this with the buyer

Evidence in

Fixed prototype scenario

Illustrative

CustomerExample enterprise SaaS company

IndustryB2B SaaS

Size2,500 employees

Markets5 languages

Use caseAI localisation of product demos, sales videos and marketing assets

Tip: Change the assumptions below to see how the business case moves.

The worked example is shown on the dashboard, but changing the inputs requires JavaScript. Download this file and open it in Chrome, Safari or Edge to run a live calculation.

1. What did the old way take?

Establish the honest baseline before introducing the solution.

Core outputs per monthcount per monthExample: 10 source videos each month Versions or repetitions per outputcount per outputExample: 5 languages. Use 1 if not needed. Time per completed output, beforehoursTotal hours for translation, dubbing, editing and QA Loaded people cost£ per hourHourly salary cost, employer cost and overhead External cost per completed output, before£ per outputAgency, voiceover or production cost for each completed output Currency Applied to every cost and value in this calculation

2. What changed?

Capture the new workflow and the proportion of content that will really use it.

Time per completed output, afterhoursTotal hours remaining for each completed output External cost per completed output, after£ per outputRemaining third-party cost for each completed output Expected adoption%Percentage of suitable content expected to use the new workflow Annual solution investment£ per yearYearly platform and implementation cost

3. Can we trust the proof?

ROI is only useful when the operational story and evidence stand up.

Time to first useful resultstate hours or days Accepted without rework% Customer-validated accuracy or approval rate from 0 to 100% Evidence source

The worked example is calculated and ready.

Customer impact dashboard

Proof out

Estimated net annual value (£ per year) £117,600

480 completed outputs modelled from the interview evidence.

ROI196%Percentage return: net benefit ÷ annual investment

Payback4.1 monthsMonths needed to recover the investment

Hours back1.9kProductive hours returned per year

First wow2 daysTime to the first useful result

Outputs scaled480Completed outputs per year

Accepted first time95%Percentage accepted without rework

Value of time returned£96,000

External production savings£81,600

Evidence: Workflow owner interview, time logs and supplier invoices

The customer interview guide

Use these prompts to understand the story behind the calculation and make sure the value claim will stand up internally.

Root questions · before

What problem were you trying to solve, and why did it matter?
Walk me through the old workflow from start to completed output.
How many outputs, versions or repetitions did you typically need?
Who was involved, how long did each step take and what did that time cost?
What did agencies, voice talent, editing and rework cost?
Where did delays, inconsistency or risk enter the process?

Fruit questions · after

What changed after the new workflow was introduced?
How much time and external cost remain per completed output?
What proportion of suitable content genuinely uses the solution?
How quickly did you reach the first useful output or first wow?
What is accepted first time, and where is human review still needed?
What evidence validates the claim: logs, invoices, analytics or a named owner?

Simple maths, visible assumptions

Hours backannual outputs × (hours before − hours after)

Annual benefittime value + external cost saved

ROI(annual benefit − investment) ÷ investment × 100

Prototype in development. Illustrative values only; replace them with validated customer evidence.